Digital brand building

The story behind the goat story THE STORY BEHIND THE GOAT STORY

 

Conquering the global digital space through social and video

DRIVING GLOBAL E-COMMERCE MOMENTUM AFTER A SUCCESSFUL KICKSTARTER PRODUCT LAUNCH

 

OUR ROLE

Develop and manage a cross-funnel digital marketing strategy. Build a fan and follower base through video advertisingIncrease engagement and website traffic with the compiling image ads and powerful carousel ads on Facebook. Push global sales through performance marketing cross-channel and cross-device optimisation with advanced targeting (combining both interests, demographics and look-alike audiences).

 

TIME PERIOD

2015

 

MARKETS

USA / J KOREA / HONG KONG / CANADA / UK / AUSTRALIA

 

AWARDS

  • Project is in the processs of being featured in “Facebook for business Success Stories“
  • Recognised as the biggest media spending agency on Facebook in the SEE region
 

MAIN ACHIEVEMENTS OVER THE FIRST MONTH OF CAMPAIGN

  • Level of transactions increased by 2.1 times or 110%
  • Revenue growth by 2 time or 104%
  • Traffic to website increased by 84%
  • Number of new visitors is up by 103%
  • On average people visit 1.88 pages per session and spend on the page almost 1 minute
 

THE SPECIFICS OF CAMPAIGN

Best performing channels are social networks

 

CROSS FUNNEL STRATEGY

  • Building fan and follower base with video advertising
  • Getting engagement and website visits with the compiling image ads and powerful carousel ads on Facebook
  • Pushing sales with advanced targeting options (combining both interests, demographics and look alike audiences)
 

KEY RESULTS

  • 3 times increase in sales and revenue from Social networks
  • 50% of sales generated from Facebook traffic
  • 1.9 times increase in return on ad investment in social networks channels