Content creation

Greening print marketing

PR, Content, Advertising

Overview

At D'Agency, we believe that communication must not take place at the expense of the Earth. We strive to find appropriate sustainable solutions and achieve communication goals with as little pollution as possible. In this regard, for the communications need of the LIFE IP CARE4CLIMATE project, we collaborated with a Slovenian company and created eco-friendly paper leaflets instead of traditional ones.

Challenge

We often encounter the opinion that leaflets are unnecessary. What if they can turn into flowers after use, namely real daisies – would you change your mind?

Solution

Produced in Slovenia, the leaflets are made from a mixture of the fresh cellulose fibres of conifers and the fibres of Japanese knotweed. Daisy seeds are added to this sustainable leaflet, so after reading the content, one can bury the leaflet in the ground, water it and see it turn into an array of flowers in only a few days.